Smith

ounded in 1965 by Dr. Bob Smith, a passionate skier and innovator, Smith Optics began with a simple goal: to create the first effective anti-fog ski goggles. Using dental tools, glue, and foam, Dr. Smith developed the double-lens design that changed the way athletes experienced the slopes. By 1966, he had patented the first-ever anti-fog ski goggle, marking the start of a legacy in high-performance eyewear and outdoor adventure gear. Over the decades, Smith Optics has continued to lead in innovation. From the thermo-sealed, anti-fog goggles of the 1970s to the iconic Turbofan goggles in the 1980s, and the Roll Off system for motocross in 1984, Smith has consistently pushed the boundaries of ski goggles, mountain biking goggles, and performance sunglasses. The 1990s brought the first interchangeable lens systems, including the Slider 01 sunglasses and the I/O goggles, setting a new standard for adaptability and convenience. Today, Smith Optics eyewear combines advanced technologies like ChromaPop™ lenses, cutting-edge design, and U.S.-based manufacturing. For 60 years, Smith Optics has delivered premium ski goggles, sunglasses, and helmets that empower athletes and outdoor enthusiasts to see clearly and perform at their best. Discover 60 years of innovation, performance, and adventure with Smith Optics — the trusted name in high-performance ski goggles, sunglasses, and outdoor eyewear.