Vuori

About Vuori Clothing

Vuori is a clothing brand that was founded in 2015 by Joe Kudla in Encinitas, California. Kudla was inspired to create the brand after he realized that there was a gap in the market for activewear that could seamlessly transition from a workout to everyday wear.

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. Breaking down the boundaries of traditional activewear, we are a new perspective on performance apparel. Interestingly, Vuori is that the name is derived from the Finnish word for mountain, which reflects the brand's emphasis on outdoor activities and adventure.

Vuori's product line includes men's and women's activewear, as well as loungewear and accessories. The brand's clothing is designed with versatility in mind, so it can be worn for a range of activities, including yoga, running, hiking, and more.

One of the key features of Vuori's clothing is its use of high-quality, performance fabrics that are also sustainable. The brand uses materials like recycled polyester and TENCEL, which is made from wood pulp and is biodegradable. Vuori also prioritizes ethical and fair labor practices in its manufacturing processes.

In addition to its focus on sustainability, Vuori is also known for its unique and stylish designs. The brand's clothing often features bold prints and patterns, and the colors are inspired by nature. Overall, Vuori aims to provide functional and fashionable activewear that can be worn both in and out of the gym.